We know that kids love the energy and joy of colour. We also understand that products only have 1/20 of a second to grab a child’s attention on the shelf. That’s why our fluorescent colours for the toy industry are the biggest, brightest and most durable on the market.

In a study with Xavier University, children were asked the reasons for a particular toy selection. 79% made their choice based on colour. When faced with a fluorescent colour palette, and a conventional colour palette in the same hues, 66% of children chose fluorescent.

And because durability is as important to you as standout, our colour is UV resistant so it won’t fade over time, keeping its appeal and aesthetic for its whole life.